Restoring strategic direction to an iconic brand

THE CHALLENGE

Dinh Van, iconic French jeweler known for its radical simplicity, needed to evolve.
While the brand’s creative legacy and client base remained strong, the rise of narrative-driven jewelry brands made one thing clear:
It was time to sharpen its positioning, and seduce a new generation without losing its soul.

OUR MISSION
Ekho was brought in to rethink the brand platform from the ground up.
We led a comprehensive strategic reset designed to realign the brand for long-term growth:

• Unified internal teams around a clear, actionable brand direction
• Clarified the brand’s vision, mission, and promise
• Repositioned Dinh Van within a bold and distinctive territory: “The Jewelry Object”
• Defined a singular tone of voice rooted in design and intention, rather than emotion

BEYOND STRATEGY
Building on this foundational work, we also helped reposition the brand with a more contemporary, on-trend approach rejuvenating the audience through:

Creating an integrated online–offline WWD media plan, delivered to Havas (Dinh Van’s media agency) for execution, with a Christmas focus

Selecting and contracting an international brand ambassador

Co-creating and producing the campaign film, including all adaptations and cut-downs

Developing the 2025–2026 WWD communications plan (events, PR, social, organic media partnerships) and the influencer strategy (content & talent)

THE RESULT
A timeless brand, realigned for the future.
A voice that cuts through noise.
And a platform that inspires every brief, touchpoint, and activation moving forward..