Restoring strategic direction to an iconic brand

THE CHALLENGE

Dinh Van, iconic French jeweler known for its radical simplicity, needed to evolve.
While the brand’s creative legacy and client base remained strong, the rise of narrative-driven jewelry brands made one thing clear:
It was time to sharpen its positioning, and seduce a new generation without losing its soul.

OUR MISSION
Ekho was called in to rethink the brand platform from the ground up.
We led a full strategic reset:

• Aligned internal teams around a clear, actionable brand direction
• Clarified the brand’s vision, mission, and promise

• Repositioned Dinh Van around a bold new territory: “The Jewelry Object”

• Crafted a distinctive tone of voice rooted in design, not emotion

BEYOND STRATEGY
Following this foundation work, we also:

• Led the casting of a new global ambassador
• Handled all contractual negotiations
• Oversaw the creative production of an upcoming international campaign set to launch in 2025

THE RESULT
A timeless brand, realigned for the future.
A voice that cuts through noise.
And a platform that inspires every brief, touchpoint, and activation moving forward..