An Immersive Press Trip Designed to Embody Achievement

OUR CHALLENGE
Ekho designed and orchestrated a tailor-made press trip to bring Montblanc’s fragrance universe to life through authentic, embodied storytelling.Six carefully selected talents: a photographer, a chef, a designer, and a sports commentator among them, were brought together, each chosen for their unique journey and personal definition of self-achievement.
Their individual stories echoed the fragrance’s promise, creating a natural and credible alignment between product, talent and narrative.

OUR MISSION
We activated 6 French talents to attend a Press Trip and create content around the new Legend perfume launch. All talent embodied the “charismatic, confident, and inspiringr” vibe from the perfume with expertises ranging from famous content from models, to actors.

Talents all created organic Instagram stories during the Press Trip, and posted 4 in-feed visuals as well as 4 stories with swipe-up links driving traffic to the Montblanc e-shop. The activation was built as an immersive content experience rather than a one-off influence campaign. Organic content creation was paired with carefully calibrated media amplification, ensuring both authenticity and performance across touchpoints.

THE RESULTS
The campaign delivered a strong, coherent storytelling aligned with Montblanc’s brand DNA, while generating qualified traffic to the e-shop and engaging a highly responsive male audience. By blending narrative depth, precise casting and performance-driven distribution, Ekho transformed a press trip into a strategic brand and conversion lever.

Paid media engagement campaign generated 150k of engagement, for a cost per engagement of 0.07€. 

• Total Content Created: 126 (80% ORGANIC +20 % PAID). 
• Engagement: 8%
• Saves + Repost : 5K